Marketing Don'ts Most Businesses Do

Business marketing and advertising advice is plentiful these days.  But for owners of independent businesses and entrepreneurs, Jon Schallert's marketing advice comes from over twenty years of working with owners of retail stores, restaurants, and service businesses around the country.  Jon Schallert's marketing advice is based on real-world experience, from consulting on-site with small business owners, to consulting with Fortune 100 companies on their marketing practices.  Did you know Jon was hired to provide retail consulting advice to the largest consulting firm in the world, when their retail store didn't achieve the expected product sales and customer traffic results they expected!

In this session, Jon illustrates how the businesses today make major marketing mistakes.  Jon will use principles from his 14-point process for reinventing a business into a consumer destination to illustrate marketing that works, and marketing that fails.  Jon focuses on effective advertising and marketing best-practices, which can be applied to direct marketing campaigns and Internet strategies.  Attendees will leave with a new understanding of their ideal customer, the perfect method to capture those customers, and the many marketing mistakes that companies make that repel the customers they hope to attract.

To learn about Jon's other speaking topics, click here.