Ten Rules For Courting Today's
Aging Consumers

Marketing consultant Jon Schallert shows in this presentation how older consumers and Baby Boomers are impacting consumer purchasing behavior, and how to successfully market to these groups.  For a business to be successful today, owners must learn to market to seniors and older consumers, who now have greater spending and purchasing power than any age group ever in the history of the United States.

Jon illustrates the spending and purchasing habits of these aging consumers, and how businesses must market to these groups in new methods.  Drawing on his on-site consulting experience with thousands of independent businesses, Jon shows how his 14-point process for reinventing a business into a consumer destination works hand-in-hand with the purchasing "demands" of today's older consumers.  Following this session, attendees will want to make changes to their marketing and sales behaviors in order to capture this lucrative consumer group.

To learn about Jon's other speaking topics, click here.